AW15

Brand Update

Today we met with the designer and sales agent for Kempes in order to discuss the strategy for cultivating an attraction to Kempes. The focus at this point is on the early adopters, those who stand at the forefront of fashion and choose to take risks. Kempes is a very forward facing brand, and one […]

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Update 19 March

This week the group met to discuss developing a strategy for moving forward with the brand. Kempes has yet to formally launch a collection and are planning to do so for A/W ’15, which is fast approaching. Our mission at this point is to formulate a strategy to launch a marketing campaign focused on fostering […]

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