Identifying & Building experiences to Build value = Growth + exposure. Tie in elements of the brand identity “discovery” and “Journey” to engage through experiences. Social media: Instagram + Tumbler directed to online website #key influences On-line: connect product with life style of travel,events and music. Focus to be on engaging customer to participate and […]
Read more "Kempes: Marketing Campaign"A campaign is a systematic course of activities completed for some specific purpose. Our purpose is awareness. Our campaign will be a means to achieve that end. A brand in its infancy has nothing to go on, no past only a future. Starting fresh leaves open endless possibilities but it can also be extremely difficult […]
Read more "To Campaign"Today we met with the designer and sales agent for Kempes in order to discuss the strategy for cultivating an attraction to Kempes. The focus at this point is on the early adopters, those who stand at the forefront of fashion and choose to take risks. Kempes is a very forward facing brand, and one […]
Read more "Brand Update"This week the group met to discuss developing a strategy for moving forward with the brand. Kempes has yet to formally launch a collection and are planning to do so for A/W ’15, which is fast approaching. Our mission at this point is to formulate a strategy to launch a marketing campaign focused on fostering […]
Read more "Update 19 March"This marks the beginning of a journey, or an endeavour if you will, into the exploration of fashion, creativity, business, management, and the links between them. As students we spend a great deal of time taking in information, whether that be ideas or theories or practices or observations, there are endless amounts of inputs. Here […]
Read more "Setting the Tone"
Kempes Clothing Project 