To Campaign

A campaign is a systematic course of activities completed for some specific purpose. Our purpose is awareness. Our campaign will be a means to achieve that end. A brand in its infancy has nothing to go on, no past only a future. Starting fresh leaves open endless possibilities but it can also be extremely difficult to choose in which direction to go. With Kempes we would like to establish the core values of the brand while simultaneously creating interest and finding people who can identify with the core of the brand. Using key social and regular media platforms we will launch a campaign designed to drum up interest in Kempes. More and more discoveries happen online. The internet gives a user the power to put something out there and let someone across the globe pick it up. That is why we are choosing to go strictly digital for our campaign, because Kempes is a niche style and therefore, the select few that will identify with it wholly could be anywhere. We hope to increase our chances of reaching them this way.