Identifying & Building experiences to Build value = Growth + exposure.
Tie in elements of the brand identity “discovery” and “Journey” to engage through experiences.
Social media: Instagram + Tumbler directed to online website #key influences
On-line: connect product with life style of travel,events and music.
Focus to be on engaging customer to participate and be part of a journey
Customers to interact with and be part of: music playlists, an active blog or other tools to engage the customer
Target: to build an active relationship to the brand through interactions adding content and value to their experience: be part of creation of the brand story
achieving organic growth through authenticity and substance
Bringing kempes on the map
Building content
Driving momentum for customer engagement
Kempes to be recognised as an authentic life style brand where the story is narrated by the customer….
An exploratory Journey of Discovery
Kempes Clothing Project 